Logo Concepts

Five directions for Lusitana Labs. Each works at any size and in single color.

These concepts are designed for practical brand use across landing pages, social profiles, slide decks, proposals, and app icons. Every option is built as clean vector geometry so it stays crisp from favicon size up to print and signage.

We focused on marks that communicate trust, technical clarity, and a Portuguese identity without relying on clichés. The goal is a visual system that remains distinctive as the company expands its services and audience.

For decision-making, we recommend evaluating each option in real contexts: browser tab favicon, mobile header, social avatar, proposal cover, and monochrome print. The best choice is the one that stays recognizable at small sizes while still feeling premium at large scale.

Once you pick a direction, we can produce a final logo kit with icon locks, horizontal and stacked marks, SVG and PNG exports, and spacing guidance so usage stays consistent across touchpoints.

Option 1Lettermark — most versatile for a new brand

Geometric LL

Two interlocking L's forming a unified monogram. Clean, bold, immediately reads as 'LL' for Lusitana Labs. Works great at favicon size.

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Option 2Heritage connection — distinctive and meaningful

Navigator Compass

Abstract compass rose with emerald-accented cardinal points. A subtle nod to Portugal's Age of Discovery — guidance, direction, exploration.

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Option 3Literal but distinctive — strong brand recall

Lab Flask

Stylized Erlenmeyer flask with geometric liquid. Direct 'Labs' reference — science, experimentation, innovation. Instantly recognizable.

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Option 4Most tech-forward — shows what you do

Network Nodes

Connected nodes forming a stylized 'L' shape. Represents systems integration, connectivity, and the tech solutions you build.

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Option 5Trust signal — strong for B2B consulting

Modern Shield

Minimalist shield (Lusitania heritage) with an upward arrow. Communicates protection, trust, and forward progress.

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Color Variants

Each logo in emerald (primary), black (formal), and slate (subtle).

Emerald (Primary)

Slate 900 (Formal)

Slate 500 (Subtle)